Tuesday, 21 February 2012

Online Media

 

Keeping in touch with long distance friends relatives.
Promote yourself in a positive light, advertising/promoting
Knowledge. Entertainment.

Bullying. Stalking
Addictive. Lack of privacy.

What new forms of social interaction have media technologies enabled?
  • globalisation
  • sharing of information
  • development of self identity/self presentation
  • collective intelligence
  • recirculate messages
  • increased voice on influencing society/business
  • awareness - band/skills
  • user generated content
  • increased diversity within cultures
  • online media focus - identity, conversations, sharing, presence, relationships, reputation and groups. Kietzmann et al (2011)
'Online media are especially suitable to construct and develop several identities of self' Turkle, 1998.
Digital identity
  • a person has not just one stable and homogenous idenity
  • idenioty consists of several fragments that permanently change
  • multiple, but coharent (Turkle, 1998)
  • a live long developing and new conceptualized patchwork (Doring, 1999)

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